1. The White Paper (Winning with Client Relationships: How Consulting Firms Can Harness CRM for Growth During the New Normal) in Week 9 states: “There may be no better time for consulting firms to rethink their client-engagement models. The business environment is changing rapidly; Covid-19 has accelerated digitization. Implementing customer relationship management (CRM) platforms has never been so important for consulting firms that must find new digital ways to engage and work with clients, partners, and employees while increasingly conducting business remotely. In fact, some consulting firms failed to use their CRM systems to their full potential during the pandemic”
How could you (as a consultant) cultivate customer relationships during the pandemic?
2. Our text this week discusses, seeking out wanted relationships. For the consulting firm that your group pitched during our residency session, how could you seek out wanted relationships? Be sure to explain why this would be the avenue or method you would use and the benefits of using it.