BA 2500 MOD 5 DB

 Part 1: Initial Post

Choose a product or service that you have purchased or are familiar with. You may use a product that you have discussed in previous modules.

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Describe the product.

Search online to find an advertisement for the product, and copy/paste a link to the ad into your discussion response.

Referring to the list of possible common advertising appeals from the Module 5 lesson, which appeals does this ad utilize?

Then, choose three (3) elements of the promotional mix listed below:

Consumer sales promotions
Trade promotions
Direct marketing
Professional selling
Public relations

After you have chosen three (3) promotional mix elements, respond to the following questions:

What kinds of decisions does each of these areas of the promotional mix include?
How is each of your chosen promotional mix elements utilized by a firm to sell your chosen product or service (please provide specific information and/or examples).

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