BA 2500 MOD 6 DB

 Part 1: Initial PostFor this discussion, you will be evaluating the marketing strategy for an existing consumer (B2C) product offering. As mentioned in your etext in Chapter 6, “offerings are products and services designed to deliver value to customers – either to fulfill their needs, satisfy their “wants,” or both.”

Choose a consumer product or service that you have not yet used in this course.
Identify the product or service, and provide a description of the core product (features and benefits), as well as the needs and wants that this product seeks to satisfy.
Which product category is this offering part of?
Is it part of a product line for the firm? If so, please describe.
Is this product or service a:

Don't use plagiarized sources. Get Your Custom Essay on
BA 2500 MOD 6 DB
Just from $13/Page
Order Essay

Convenience offering
Shopping offering
Specialty offering
Unsought offering

Evaluate the brand name. Is it part of a family brand, or does this product have its own brand name? Copy/paste any brand identifiers (picture, design, or symbols).
Identify competitors to this product.
How is this product priced relative to its competitors? Based on this, what would you say is the firm’s pricing objectives?

Maximize profits
Maximize sales
Maximize market share
Maintain status quo with competitors

Which distribution channels does the firm utilize to get this product to consumers?
Which elements of the promotional mix does the firm utilize to communicate about this product?
How successful do you feel this product is?
Playing the role of marketing consultant, what one change would you recommend to this firm which could serve to enhance its success?

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code ORIGINAL