Case 4 Analysis
at least 300 words
11-17. What were the possible risks of Louis Vuitton’s first-ever television advertising campaign?
11-18. In fall 2011, the euro/dollar exchange rate was 1=1.10. Assume that a European luxury goods marketer cut the price of an $8,000 linen suit by 10 percent when launching its spring 2015 collection. How would revenues have been affected when dollar prices were converted to euros?
11-19. Louis Vuitton executives raised prices in the late 2000s, and sales continued to increase. What does this say about the demand curve of the typical Louis Vuitton costumer?
11-20. Compare and contrast LVMH’s pricing strategy with that of Coach