Crisis Communication

Simulated News Conference Imagine yourself in the role of city manager, CEO, or spokesperson during a crisis situation. Write a simulated news conference essay that includes the following components: â—¾ an introduction and description of your crisis, including the stage of the crisis at which the press conference is taking place; â—¾ a description of what type of relationship you would want to have with certain types of media at this point and what you could do to establish that relationship; â—¾ a summary of how you will conduct a press conference, including what types of media will attend, who will manage the start and finish of the conference, and who will be the designated spokesperson; and â—¾ three trick questions that the reporters may ask in this particular situation; provide your planned answers to these trick questions. Research sources to support your ideas. Your essay should be a minimum of three-pages in APA format. You must include a minimum of two sources, at least one source from the CSU Online Library.

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