Google Analytics and Google Analytics Cookie

I need a Paper explaining Google Analytics and Google Analytic Cookies. What it is, how is it used?, Where it used?, several examples, impact it has on the economy and life and evolution for now and the future. Why it is important why. Different type of technology, why we use it and etc. I did not list all information to support, but please explain these topics for me in this paper in depth for me. My instructor asked me to do this paper on Google Analytics and Google Analytic Cookies for extra credit. I am a graduate cyber security student. The paper has to explain both topics in depth so I can get full credit. Please supply a lot of information on both.