Project 4

Your final report should follow these guidelines:• 14–15 pages, excluding the title page, table of contents, and reference page• in-text citations and references should abide by APA format• 12-point Times New Roman font• one-inch margins• double spacedYour final report should include the following components:1. Title pageo states the client company, country, the client’s product or service, type of legal structure, and the selected alliance partnero date and your name2. Table of contentso page numbers for each major section3. Executive summaryo summarizes the results of your analysis and how you arrived at the recommendationo belongs on a separate page from the introduction to the papero Start your executive summary as follows: “Business Plan for [selected client company] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].”4. Introduction (first page of paper body)o states the purpose of the papero explains what the paper will doo introduces the industry, country, and company’s name5. Entry strategyo choice of a local alliance partner and entry strategyo organization’s degree of fit with the country6. Marketing strategyo market analysiso characteristics of potential customers in the countryo use of web networks and social media for e-marketing7. Financial value and strategy implementationo finance and accountingo strategy implementationo governance and accountability8. Conclusiono one- or two-page summary of the recommendations and rationale9. Referenceo APA-style reference page10. Appendiceso if needed

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