Temple University Health Services Presentation

Strategic Marketing Plan Draft A

Download the

Strategic Marketing Plan Template [PPTX]

Don't use plagiarized sources. Get Your Custom Essay on
Temple University Health Services Presentation
Just from $13/Page
Order Essay

and begin to enter the information that we have covered thus far in this course. By now, you should be able to work on the following slides required for this assignment:

  • Organization/Product/Service.
  • Organizational Mission and Vision.
  • Features and Benefits of Product/Service.
  • SWOT of (Your Provider).
  • Product Differentiation.

Assignment/Provider Name
Date
Course
Your Name
Professor Name
Provider Name – Executive Summary
◦ Overview of your plan.
◦ Brief summary of each section of your plan.
◦ (You may with to fill out this slide once your assignment is nearing completion.)
Organization/Product/Service
◦ Describe provider size, location, part of a larger organization, department of a provider.
◦ Describe the product or service chosen.
◦ Include whether this plan is for a product or service of the provider.
◦ Is this service an aspect of the main provider or a member provider of a larger organization?
Organizational Mission and Vision
◦ Organizational missions.
◦ Organizational visions.
◦ How does the product or service support the mission and vision of the provider?
◦ How does the product or service support the strategies that are consistent with the organizational mission and vision?
Features and Benefits of Product/Service
◦ Include what the benefits of the product are.
◦ Be prepared to discuss what you hope to achieve.
◦ Which market segments are you trying to reach? Demographics—overall targets.
◦ Who is your customer? Be very specific.
◦ What is your overall marketing goal? (What do you hope to accomplish? Growth? Diversify your customer base?) For
example:




Improved health of community.
Improved access to products and services.
Provide cost effective services and products.
Increase revenue streams.
SWOT of (Your Provider)
◦ Strengths.
◦ Weaknesses.
◦ Opportunities.
◦ Threats.
Competitors (especially for your identified service or product).
Product Differentiation
◦ Product differentiation and strategy. (What is your value proposition? What makes it unique? What distinguishes you from
others?)
◦ Pricing.
◦ Premier product or service.
◦ Access.
◦ New service.
◦ Etc.
◦ Note: This can be incorporated from the Brochure and Email assignment.
Marketing Approach
◦ Marketing approach—-include your summary slides from your digital marketing strategy. (This should be a streamlined
version of your digital marketing plan, 2–3 slides.)
Marketing Approach cont’d
◦ Marketing approach—-include your summary slides from your digital marketing strategy. (This should be a streamlined
version of your digital marketing plan, 2–3 slides.)
Marketing Approach cont’d
◦ Marketing approach—-include your summary slides from your digital marketing strategy. (This should be a streamlined
version of your digital marketing plan, 2–3 slides.)
Marketing Budget and Pricing
Marketing budget:
◦ What will you spend to attract or retain customers? Be specific. How do you prioritize your expenditures? How would you
establish your budget?
◦ Trends.
◦ Percent of revenue.
◦ Directly based on line-item project costs?
Pricing strategy:
◦ How will you price your products or services? Are you positioned competitively? Price your product or service.
◦ Premier pricing.
◦ Competitive.
◦ Incentive (low price introduction).
◦ Other.
Product/Service Distribution
Distribution strategy:
◦ How will the consumer obtain or get access to your product or service? This is where you will summarize or condense your
digital marketing strategy into 1–2 slides as a part of your plan. Be sure to align it with the other components of this
marketing strategy.
◦ Direct (e.g., purchase from website).
◦ Indirect (e.g., obtain through distributors).
Performance or Effectiveness of Plan
Measuring marketing performance (assessing effectiveness, marketing metrics):
◦ Discuss the overall evaluation process. How will you know that you were effective? Align with your marketing goals.
◦ Number of consumers accessing service or product.
◦ Improvement in community health status.
◦ Positive revenue stream.
◦ Positive survey results.
◦ Other.
Organizational Impact
If your chosen health care organization or department is a part of a larger health care organization, explain how your marketing
strategy aligns with the larger organization and determine its impact on the organizational reputation and positioning. Note:
This can be incorporated from the email portion of the Brochure and Email assignment.
◦ Improved community recognition.
◦ Increased use of products and services.
◦ Improved revenue streams.
◦ Improved brand recognition.
◦ Is there a synergy with other products and services that is increasing utilization of services or products?
◦ Does this service or product positively or negatively impact other members of the health system or departments?
Sources
◦ Minimum of three sources in SWS format.
PAYFLEX
LET PAYFLEX PLAN,
SAVE AND PAY
FOR YOUR HEALTH
PAYFLEX OFFERS
YOU THE
FOLLOWING
01
Flexible Spending Accounts (FSAs)
02
Health Savings Account (HAS)
03
Health Reimbursement
Arrangements (HRAs)
04
Commuter Benefits
WE ARE
HERE FOR
YOU
PAYFLEX
Mobile Contacts
Email
PayFlex Products are
designed to assist customers make
appropriate resolutions for their
health and financial status
Flexible Spending Account permits you to
save money on a pre-tax basis to
compensate for eligible healthcare and
needy daycare costs.
At the University, the Flexible Benefits Plan
is a crucial part of the general benefits
package. This allows the University to omit
the Federal Income as well as Social
Security taxes, premiums compensated by
medical insurance, dental insurance, and
contributions made to reimbursement
account.
PayFlex makes it simpler for you to spend your money in a tax-advantaged account.
PayFlex has more than 3,300 direct
employer clients representing about one
million individual client accounts.
Customers can also save funds on
entitled transit and parking costs.
OTHER PRODUCTS
AND SERVICES
INCLUDE
COBRA/Direct
Billing
PayFlex Card
Tuition Assistance
Adoption
Assistance
Direct billing offers
the customer and
the covered
beneficiaries the right
to select health
benefits
Adoption assistance
operates like FSA.
PayFlex has been identified as one of the
top 20 most promising payment and card
solution providers.
PayFlex has also been honored with Best
Benefits Delivery Award
PayFlex has received IRS Certification as a
Non-Bank Custodian
PayFlex serves clients from all walks
Of life such as students, patients,
Drivers, and any other individual with
A debit card.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code ORIGINAL

seo